shop rebranding

On the order of the popular grocery network, we carried out a comprehensive rebranding of the shop: from an illuminated sign, through elements of visual identity on the outside, to interior branding.

shop rebranding: from external identity to interior branding

The project encompassed both the building’s facades and the retail space. The main element of the external identity was a sign in the form of illuminated single letters. The use of single letters without a background gave the facade a lightness while maintaining maximum visibility after dark.

sustainable advertising and modern technologies

At B52, we prioritise ecology. The project utilised UV printing on recycled boards, achieving photographic quality while simultaneously protecting the environment. Lightweight and aesthetic letters made of styrodur and graphics made of plotter-cut frosted film were used for interior branding, providing an elegant look to the display windows and glazing.

The implementation aspect of rebranding Poland is most often associated with the involvement of many technologies used in printing and advertising at the same time. B52 has the appropriate knowledge, experience and technological facilities, thanks to which it is able to efficiently and comprehensively perform the tasks entrusted to it.

In the photos: rebranding of a network grocery shop: sign in the form of backlit single channel letters, UV printing on recycled panels, letters made of styrodur, promotional tips, price tags, information plates, stickers, graphics made of plotter-cut dusted film.