large format advertising

Large format advertising boards on facades. Always in attractive locations at the main pedestrian and wheeled routes. Large format printing on vinyl materials, installations. In pictures: 2 boards in Gdynia at ul. Śląska 64.

Prestige and brand recognition for rent! Large format advertising is a non-standard form of advertising located in key points of the city in terms of communication. Exposition on such media is an important element of visual communication. It builds prestige and increases brand recognition. Large format advertising stands out, so it allows you to reach a wide audience.

Advertising agency Poland. Advertising on facades. Large format advertising Tri-City.

Large-format advertising has been an effective and popular way of promoting companies, products or services for years. Thanks to its large surface and intensity of the message, it attracts the attention of passers-by and drivers, building a strong bond with them. Along with the development of online advertising, large-format advertising often plays an image-building function, strengthening and consolidating the company’s position on the market.

In addition to the promotional function for advertisers, large-format advertising also plays an identity role for the surroundings. As an element of the urban landscape, it can have a positive impact on the perception of the city and building its image. Today, it is hard to imagine what Times Square in New York, Shibuya Crossing in Tokyo or Piccadilly Circus in London would look like without large-format advertising. A good large-format advertisement is therefore permanently inscribed in the context of the surrounding tissue.

Due to the landscape laws introduced by the Polish cities, large-format advertising has recently been limited in terms of quantity and quality. Local governments more and more often pass regulations on the number, form and location of advertising media, justifying it with concern for the preservation of the urban landscape. Advertising compromise in Poland is still quite a distant prospect. A positive effect of the limited supply of large format media today is their growing uniqueness, which positively affects the value of the campaign.