rebranding / brand image change

Rebranding, i.e. refreshing the brand, is a process that is related to the development of the market, product or service and adaptation to changing external conditions. Often, such a refresh comes down to basic activities, such as changing the logotype, rebuilding the website or changing the way of communication. Nevertheless, even the smallest change in the image requires the coordinated operation of many technologies used in printing and advertising.

Rebranding is not only a change of the logotype or colours, but above all a process of comprehensive change of the company’s strategy and communication. Thanks to it, it is possible to create a new, fresh image that will attract the attention of customers and increase their involvement. Rebranding can also help improve sales by increasing brand recognition and attracting new customers.

Rebranding stages:

assessing the current image: analysing the current state of the brand and its market position,
strategy development: creating a comprehensive strategy that will serve as the basis for further actions,
new identity design: designing a new visual identity, name, and communication.
change implementation: implementing all planned changes throughout the company – identifity system, logos, advertising signs, window displays, and labels,
effect evaluation: monitoring and assessing the effectiveness of the changes.

Rebranding Poland

In the case of companies from Poland rebranding can be of particular importance, especially nowadays, when competition on the market is growing and changing trends require companies to constantly adapt to customer expectations.

At B52, we implement rebranding as a complete visual refresh of the company: we design and produce everything from a new logo and key visual identity elements to consistent signage, window graphics, interior design, and large-format prints – so that every point of contact with the customer reflects the new image.

By designing and producing in one place, B52 guarantees a uniform style and high quality of all rebranding materials, which allows the new image to be recognized by the audience more quickly and effectively.

If you are looking for an advertising agency that will help you with the rebranding process in Poland, B52 is worth paying attention to. We have many years of experience and modern technological facilities, which allows us to comprehensively perform the entrusted tasks related to rebranding. Our advertising agency in Poland offers a range of services, such as logo design, as well as full market and competition analysis to provide you with the most effective and consistent solutions in the rebranding process.

In Gdańsk, which is one of the largest and most dynamic business centres in Poland, many companies decide to rebrand in order to meet market requirements and compete more effectively with other companies. That is why rebranding is one of the most important marketing tools that helps companies succeed in today’s business world.

In theory, rebranding sounds like an easy recipe for success. In fact, actions changing the company’s image must be coordinated with the executive process. The implementation aspect of rebranding is most often associated with the involvement of many technologies used in printing and advertising at the same time. B52 has the appropriate knowledge, experience and technological facilities, thanks to which it is able to efficiently and comprehensively perform the tasks entrusted to it. Rebranding Poland.

Thanks to our experience and knowledge, we are able to help you throughout the entire rebranding process – from market analysis, through the creation of a strategy, to the implementation of marketing activities. If you need support in the process of rebranding your company, B52 is the advertising agency you can count on.

In the photos: rebranding – high-quality printing on self-adhesive film and replacement of graphics due to the change of the shopping centre brand image. Brand image change. Rebranding Poland. Printing on PVC film. Sticking PVC film. Graphics replacement. Advertising agency.