charging station branding

Branding of electric car charging stations is primarily used to distinguish a given station from others. As a result, drivers will notice it more easily and will be more likely to use its services. In addition, the charging station branding can help build a positive image of the brand that runs it. In this way, the brand can attract customers and build loyalty among electric car users. Finally, the branding of electric car charging stations can help create brand recognition in the local community and promote the environmental benefits of using electric cars and charging stations.

Modern station branding also utilises advanced material technology. The use of professional films and laminates extends the life of the graphics, while anti-graffiti coatings make it easier to keep the station clean. This means that investing in branding also translates into a longer infrastructure lifespan and reduced maintenance costs.

In the photos: visual identity / charging station branding: constructing gates with light boxes along with steel elements cut to the shape of the plug and powder painted. Branding of chargers in the technology of printing on a 10-colour machine (accurate reproduction of difficult colours) with cast film laminate protection.Visual identity of charging station. Charging station signage.